Allow Them To Eat Cookies! Michel et Augustin Produces Community and Bonding Options Around Kooky Confections

The Quick variation: When Marie Antoinette said, “allow the chips to eat dessert,” it might have been because she ended up being hogging the Michel et Augustin cookies for herself. Youth mates Michel and Augustin met in secondary school, and, if they discovered their own person 9-to-5 tasks as unfulfilling, they began a cookie organization with a foundation in French pastry. Quickly ahead 13 decades, and also the two buddies have actually workplaces in France and ny and they are seducing the entire world with regards to snacks, pastries, yogurts, mousses, and various other desserts made with straightforward, pronounceable components. The duo in addition will teach aspiring bakers that perfecting the art of French pastry is actually attainable through their unique recipe books and interactive available house courses. Michel and Augustin’s dream is easy: to make the world look and get together over a shared love of desserts.


The story of Michel et Augustin began simply adequate. Two guys started palling around in secondary school and turned into great buddies. But, with many teenage relationships, the two parted methods after graduation to follow along with their paths.

Michel discovered themselves in financing in nyc, and Augustin was actually employed in marketing and advertising for Air France. But both shortly turned into disillusioned making use of 9-to-5 work with the business world. They reconnected plus the duo devised a wild intend to learn all 1,263 bakeries in France and establish a guide to a confectioneries the nation needed to provide. They blogged a manuscript about it — their own very first cooperation!

After finishing their unique quest, in 2004, Michel and Augustin aproned-up and place from another adventure: baking in Augustin’s kitchen area. Their particular mission was to produce a type of snacks also sweets fashioned with 100 % natural ingredients and really love. And, after tirelessly evaluating and tasting over 300 dishes, their own first mixture came into this world: the little circular butter cookie. Michel et Augustin was born!

The pair discovered rapid achievements, and additionally they continue to innovate much more tasty designs, including a decadent natural yogurt in a bottle, that was found only once Michel and Augustin realized their own valued cow could generate over butter. They market their products or services because of the signature “kookiness” and the happiness they infuse within their tasty treats.

Spreading a fascination with French Pastry across World

Michel et Augustin is focused on more than just generating a delicious cookie. The business is actually curved on attracting from France’s rich cooking background to create masterful sweets.

“it is not practically cookies — it is more about a passion for French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “Almost everything we make is related to French pastry practices. We a truly powerful relationship with pastry producing as an organization.”

But Lily told you an attraction for and expertise of French pastry is not just reserved for product builders (they call them the “recipe team”) at Michel et Augustin. Part of the businesses kooky tradition is revealing the enthusiasm and knowledge of pastry making so every person in the team, in France and Brooklyn, can train to get a French pastry chef and grab the national exam (usually a “C.A.P.”). In this manner, everyone can take part in innovating brand new dishes and talk knowledgeably with followers, clients, and people.

“once per week in France and once four weeks in New York, our very own Banana Farm (“office”) can become a pastry class in which we have been going through a traditional curriculum of French pastry and instruction for the certification,” she said. “no matter whether you’re a web page designer or even in income — the chance is encouraged for several.”

Though Michel et Augustin offers a more expansive line in France, the organization sticks with the exact same fundamentals and axioms of development for all products.

“the one thing our services and products have in common is a proper focus on flavor and also to the components,” Lily stated. “We concentrate on the quality and ease of use from the elements, and attempt to keep consitently the ingredient list as pronounceable that you can.”

This outcomes not just in a yummy decadence, additionally a delicacy it is possible to feel good about ingesting together with your someone special.

An accumulation Treats Perfect for discussing With Your Sweetheart

Thereis just some thing about sharing sweets that starts the day right or concludes a great date. And Michel et Augustin’s projects happened to be meant for merely this type of occasions.

“its a second of indulgence after a date,” Lily stated. “It really is delicious making with clean elements, and this helps to make the moment that much much better. It feels good to enjoy.”

With the amount of worthwhile goodies to pick from, there isn’t any need certainly to choose just one single. While there’s a lot of even more options in France — from candy mousse to decadent yogurts and, naturally, one-of-a-kind cookies — there are many available options in the usa also.

Lily was fast to recommend the perfect treats to provide to or enjoy with that special someone.

“Our best-selling cookie is actually our very own 4-Cookie Squares,” she stated. “These include like small square tarts, arrive three types, and can end up being so quickly discussed. We likewise have Cookie Buttons, which are hazelnut candy processor chip cookies with hazelnut ganache inside. They show up in packs of two — one personally, one for you!”

For partners just who enjoy their own early morning ritual collectively, Lily informed all of us Puff Palmiers tend to be a lovely a.m. option.

“These are typically puff pastry and taste like Elephant Ears,” she mentioned. “They’re extremely light and flaky and an excellent option for discussing over breakfast with coffee or at tea time.”

Whether you and your honey tend to be chocoholics or appreciate the sensitive butteriness of caramel (or everything in between), Michel et Augustin provides a worthwhile combat for sharing (or sneaking off with on your own clandestine cookie affair).

Join up within Banana Farm

Michel et Augustin’s viewpoint is that the delight of candies is in the sharing. Therefore it should not be any surprise community involvement is a big area of the business’s business mission. Everyone is asked to stop in and chat (and flavor snacks) at their Banana Farms (practices) in Paris, Lyon, or Brooklyn.

This attitude started from the start associated with company and it is part of their core. And Lily noted this approach is actually exemplified in the company’s open homes.

“straight away, Michel and Augustin exposed the doors of the apartment to next-door neighbors, friends, customers, and passersby, for those to offer all of them comments, to flavor cookies, to flavor brand new dishes these people were evaluating, and to hang out together with them and speak about the things they were doing,” she said. “It’s a thing that’s really important to all of us today.”

Start home at Banana Farm occurs about first Thursday of each thirty days in France and nyc. Lily informed united states these occasions provide an easy method for the company giving back into the community by instructing all of them concerning history and strategies of French pastry.

“We invite everybody else, household, pals, consumers, and buyers ahead share dishes,” she mentioned. “We would taste assessments, focus teams, and play video games. It is a real neighborhood event.”

Not only is it fun and tummy-pleasing to go to, however, if you do not have a cookie companion, think of the rest of the treat aficionados you could meet at the Banana Farm. All things considered, if someone wants Michel et Augustin treats, you realize they have good flavor, and you will have one thing to bond over.

Michel et Augustin: dedicated to Random Acts of Kookiness

In true Michel and Augustin kind, the duo started a Random Acts of Kookiness initiative to motivate and delight people. From a tribute to Michael Jackson into the cookie square event as well as their torrid Greek story, Michel and Augustin infuse hilarity and delight into all they are doing. You will find the reason why their unique snacks are very addictive — they can be made out of natural ingredients and great vibes.

Up next when it comes to business is actually another cookbook that aims to assist US visitors among others tackle the intimidation related to French pastry.

“We’re creating a French pastry cookbook for United States, and it’s about finding pleasure in these very hard dishes,” Lily mentioned. “We’re busting it down and saying you can do it. Whenever we can, anyone can, and now we’re discussing our very own development.”

Michel et Augustin is also trying to introduce the famous candy mousse in the US.

“Our fantasy for our chocolate mousse is to seduce The united states’s tastebuds.”

And, after tasting their cookies alongside goodies, the usa is actually surely set for an extended relationship thereupon mousse.

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